BOOK PUBLICITY 101: The scoop on publicity for new and aspiring authors

Congratulations! You’ve got a book deal! The hard work is over, right?  

Not so fast…

How are readers going to find out about your book?  
Publicity is essential for a successful book launch, but how do you get it?
How does a book get reviewed in the New York Times, or an author get to appear on the Today show?  

The publicist’s job is challenging, often frustrating, and even thankless in pursuit of media attention for books. So how does it all happen? Do you have to hire your own publicist, or can you rely on your publisher to do the job?  

Join us as veteran book publicist Megan Beatie speaks candidly about book PR, everything from what you can do yourself to what the professionals should handle. 

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